Promo Modelling
Optimal price & promotion recommendations — based on historical elasticity and sell-out data
Model confidence: 76%
Optimal EDLP Price AI
31.90 CZK
↓ 2.02 CZK vs current 33.92
NSV/week: 101 025 CZK (+6.4% vs current)
Optimal Promo Depth AI
18 %
↓ 7 pp vs current 25%
Margin: +2.1 pp · ROI: 2.4× (current 1.8×)
Best Promo Window AI
W23 – W25
↑ +14% vs category avg lift
June peak · 3 weeks · historically highest sell-out lift for Kečup at MAKRO
Price Elasticity — Volume vs Price
Kečup Jemný 500g · MAKRO CZ · elasticity −2.1
COMPETITOR RANGE NSV OPTIMAL ZONE ★ 31.90 CZK +6.4% NSV 33.92 current ▲ margin floor 27.5 27 30 32 34 36 38 40 42 Price (CZK) 2 000 2 500 3 000 3 500 4 000 4 500 Volume / week (units)
Demand curve
Optimal price (31.90)
Current price (33.92)
NSV optimal zone
Competitor range
What-if Simulator
HM-001 · Kečup Jemný 500g · MAKRO CZ
33.92
CZK / unit · drag to simulate
Current
NSV opt
Mgn opt
27 CZK 42 CZK
Vol / week
2 800
baseline
NSV / week
94 976
baseline
Margin
35.1%
baseline
Scenario Comparison
EDLP price · MAKRO CZ · weekly view
Scenario Price Volume / wk NSV / wk Margin NSV vs current Margin vs current
★ Best NSV Maximum 31.90 CZK 3 167 101 025 CZK 31.0% +6.4% −4.1 pp
Now Current EDLP 33.92 CZK 2 800 94 976 CZK 35.1% — —
Alt Margin Maximum 36.50 CZK 2 427 88 586 CZK 39.7% −6.7% +4.6 pp
Model Inputs
Training period
Jan 2024 – Apr 2026
Promotions analysed
47 events
Elasticity (estimated)
−2.1
COGS (used)
22.00 CZK
Data sources
SAP sales · Nielsen CZ · Internal COGS